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Carla Leininger

Web Marketing Project Manager
Eaton Corp.

Carla LeiningerCarla LeiningerCarla LeiningerCarla LeiningerCarla LeiningerCarla LeiningerCarla LeiningerCarla Leininger

      

  • Name: Carla Leininger
  • Where I'm From: Brasilia, Brazil
  • Where I Live: Rosslyn Farms
  • Education:
    University of Illinois - Urbana/Champaign, B.A. Latin American Studies; Point Park University, M.A. Journalism and Mass Communication
  • Company:
    Eaton Corp.



  
"Pittsburgh is rich in organizations that work together to make the region even more culturally diverse and stimulating.”

Carla Leininger was born in Brazil and spent her early childhood there, but she has been extending her roots in Pittsburgh since moving here as a teenager.  

As web marketing project manager at Eaton Corp., a diversified power management company, Carla supports and executes digital marketing projects for the company’s new Latin American acquisitions. She also deploys her expertise and command of the Portuguese and Spanish languages to work with marketing counterparts in Brazil and Mexico.  

Every Friday, Carla shares Brazilian culture and music with people in the Pittsburgh region through her radio show, Cantinho Brasileiro no Radio / Brazilian Radio Hour (6-7 p.m., WRCT 88.3 FM and online at www.wrct.org). Carla was recognized for her years of dedication with a 2013 Brazilian International Press Award
 in Ft. Lauderdale, putting Pittsburgh on the radar of the organizers and attendees. Her interests extend well beyond the Americas though, so she deejays Global Beats, a series of world music events at AVA Lounge in East Liberty that mixes samba with salsa, reggae with bachata, afro-pop with Balkan beats and a fusion of other rhythms. In 2013, Global Beats hosted its first World Music Day at the Three Rivers Arts Festival. “What we do in terms of curating global music events and working in collaboration with so many organizations is very unique and distinguishes Pittsburgh from other cities.”  

Her passion for sharing Brazilian culture seems to be taking hold in Pittsburgh. “When I first moved here, it was difficult to find World Cup soccer on television. In 2002, when Brazil won, we mobilized to convince local television stations to air the final. Now, you can go into any sports bar and see international soccer.” Carla has also found a growing taste for Brazilian food here and enjoys the national chain Texas de Brazil Churrascaria in Station Square where, in traditional fashion, staff serves a variety of meats on skewers (rodizio) and keeps serving customers as long as they display green place cards. When the red cards go up, the servers know you are full. “Rodizios are very common in Brazil and we love to see their popularity growing in Pittsburgh.”



My Favorites:

  Brazilian Radio Hour
  Global Beats
  Texas de Brazil Churrascaria