When Sanpellegrino – the sparkling beverage company – wanted to showcase Italy, its country of origin to consumers, it turned to Pittsburgh’s Deeplocal. Self-described as an “innovation studio that creates remarkable experiences for brands,” Deeplocal’s vision and tech wizardry will allow people to visit Sicily from 5,000 miles away for the Sanpellegrino project, which is in partnership with Ogilvy, New York.
With the premise in mind that “many Americans have a love affair with Italy – its people, art, cuisine and lifestyle – today Deeplocal will help Sanpellegrino Sparking Fruit Beverages kick off “Three Minutes in Italy” – the first-ever telepresent escape to Italy via computer.
For three minutes, online users can take control of a life-sized robot in Taormina, Italy, where parts of the film, The Godfather, were filmed. Telepresent travelers can drive around the town piazza, view the sights in real time and even talk with passerby natives. Each robot’s “face” is a screen that displays the user at home, allowing Italians and American to chat, face to face.
Salute! to Deeplocal for yet another amazing innovation and for putting Pittsburgh – as a thriving and growing hub for innovation and technology – even more on the global radar.
A spinout of Carnegie Mellon University, Deeplocal’s chief visionary is CEO Nathan Martin. Last year, in a special report on Pittsburgh reinventing itself as a tech hub in fDi (Foreign Direct Investment) magazine, a Financial Times publication, Martin said, “I used to work in San Francisco and what you see there is a huge sense of ego … that means higher salaries and less loyalty for the company that developers work for. [In Pittsburgh], lower staff rotation means Deeplocal can focus on devising high-tech campaigns for clients such as EA Sports, Reebok, and Toyota.”
Stroll down the streets of Italy today between 9:00 a.m. and 3:00 p.m. EST via this link.